It’s true, Paris’ Louvre Museum is one of the most popular attractions in the world and if you are thinking about visiting the city of love and romance, then Louvre must be included in your journey plans. However, what do you think happened after the power couple, Beyoncé and Jay-Z, decided to release the video clip for their duet, Apes**t, that was recorded within the premises of the famous museum?
Well, it seems that its visitation rates skyrocketed!
Reaching almost 150 million views on YouTube, the video captures Queen Bey and her husband and famous rapper, Jay-Z, along with their group of dancers thanking their luck for “having made it” inside the world-renowned attraction. According to fans as well as the couple’s interviews the video of the song actually bears a powerful message.
If you focus on the details, you may notice that everyone who has participated in front of the cameras for the purposes of this video is actually of color! Now that we mention it, just like many museums around the globe, Louvre is also another attraction that hosts the artistic achievements of white people destined to be displayed for the eyes of white people with mainly white protagonists adorning the paintings and the frescoes. Or at least that’s what the famous couple had in mind while filming the clip.
The video clip includes many scenes where the dancers and Beyoncé are dancing in front of some world-famous masterpieces like the Coronation of Empress Joséphine and Consecration of the Emperor Napoleon or where the power couple is standing imperiously with Mona Lisa and the Winged Victory of Samothrace statue in the background.
After the worldwide buzz Apes**t created and with 2018 coming to an end, the popular museum’s director, Jean-Luc Martinez, talked to The Guardian about the remarkable phenomenon the song triggered. According to him, in 2018, Paris’ Louvre Museum opened its doors to more than 10.2 million visitors; a number that surpasses by far the museum’s past record of 9.7 million as well as the records of other attractions of the same nature, such as the NY Metropolitan Museum of Art and China’s National Museum.
Fun fact: A special exhibition was designed after the release of the song where visitors would be guided through the areas where the video clip was shot.